FONT FORMATS

There are many different font formats, but most common are the following formats:OTF (OpenType), TTF (TrueType), SVG, EOT (Embedded Open Type),WOFF (Web Open Font Format), WOFF2.Fonts can be confusing since there are so many different font types.How can you decide which format you should use?Well,…

Font Size

All typefaces are not created equal. Some are fat and wide; some are thin and narrow. So words set in different typefaces can take up a very different amount of space on the page. The height of each character is known as its ‘x-height’ (quite…

Type Classifications

Most typefaces can be classified into one of four basic groups: those with serifs, those without serifs, scripts and decorative styles. Over the years, typographers and scholars of typography have devised various systems to more definitively categorize typefaces – some of these systems have scores…

Type Anatomy

In typography, a standard set of terms is used to describe the parts of a character. These terms and the parts of the letters they represent are often referred to as “letter anatomy” or “typeface anatomy.” By breaking down letters into parts, a designer can…

COLOR HARMONY

WHAT DOES COLOR HARMONY MEAN? Color harmony is when you use color combinations side-by-side that are pleasing to the human eye. This can either create contrast or consonance (when you use similar shades)—so long as they makesense together and create a visually satisfying effect. MONOCHROMATIC…

HUE, SHADE, TINT, AND TONE

When choosing colors for a color scheme, the color wheel gives you opportunities to create brighter, lighter, softer, and darker colors by mixing white, black, and gray with the original colors. HUE (Pure Color) Hues are important to remember when combining two primary colors to…

What Is The Design Process?

The Design Process is an approach for breaking down a large project into manageable chunks. Designers and other thinkers use the design process to solve a variety of problems. Use this process to define the steps needed to tackle each project, and remember to hold…

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